From June 18 to 20, Africa’s Big 7 (Food and Food Processing Exhibition) took place in Johannesburg, South Africa. A team of four sales personnel from EUROCHEMICALS PT International Marketing Department, actively participated in this significant event. The company’s booth attracted a continuous stream of visitors, and inquiries from guests within the exhibition hall were constant.
During the exhibition, EUROCHEMICALS PT proudly showcased its primary products, including the food additive series encompassing sweeteners, preservatives, and more. Since 2007, the company has been strategically expanding into the South African market, capitalizing on the region’s status as a major agricultural hub with a high demand for food additives. To date, annual sales of food additive products to the South African market have surpassed 8 million US dollars. Euro Chemicals PT also took the opportunity to visit a chemical warehouse in South Africa during the exhibition.
This event proved to be an excellent platform for EUROCHEMICALS PT, allowing the collection of business cards from potential customers and enabling preliminary on-site communication. These interactions laid a solid foundation for fostering further cooperation and strengthening the company’s presence in the South African market.